Recovery in the apparel and footwear market in Apparel and footwear showed signs of recovery inwith accelerating value growth compared to that in
The use of color can be a powerful way to guide the associations consumers have about a brand, but how and why certain colors are used can often be perplexing. The color red is the perfect example. Red is also thought by some psychologists as a hunger stimulantwhich might help them sell more Big Macs and McNuggets at the end of the day.
However, in the case of a company such as British Airways, red is supposed to represent none of those things.
For an airline brand, red should be about warmth and a sense of caring, and it ostensibly helps to make customers feel more comfortable flying.
For the famous shoe brand Vans, the color red is supposed to evoke feelings of desire and passion, with a hope that customers will link these concepts intrinsically to their brand.
How can red mean so many different things at the same time? The answer is context, much of which is provided by consumers choosing between brands within a particular industry.
In buying an automobile, for example, a consumer may only to be willing to only consider buying a Toyota, Ford, or Honda. Therefore, industry context is an essential factor that determines the color choices made by companies for their branding.
Here are some examples worth thinking about: Autos Based on the breakdown of the top 20 brands in the auto industry, it is interesting to see that silver is used with more prominence than in other sectors. Silver provides a sense of luxury and high-quality workmanship.
Red and blue are also popular colors for brands in the auto sector. Red can symbol masculinity, while blue is supposed to represent reliability for brands like Volkswagen or Ford. Pharma Within the context of pharmaceutical branding, the concepts of health, vitality, and optimism are important.
Blue, which is used as a color in branding for companies such as Pfizer, is meant to represent well-being. Vitality or health can also be represented with green, which has a strong association with nature and healing. Apparel Fashion is dominated by companies that use black as a part of their branding.
Of the top 20 apparel and accessory brands, 12 of them use black in their logos to evoke senses of sophistication, formality, style, or luxury.Fashion industry: Fashion industry, multibillion-dollar global enterprise devoted to the business of making and selling clothes.
Some observers distinguish between the fashion industry (which makes “high fashion”) and the apparel industry (which makes ordinary clothes or “mass fashion. Search for Dow products, careers, events and more. Samples (FAQs about samples):Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in China with research from Euromonitor's team of in-country analysts. A lively introduction to apparel production with unparalleled focus on quality.
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India Garment Industry has an advantage as it produces and exports stylish garments for men at economical prices due to cheap labour rates. Today the by the way of Technological advancement and use of sophisticated machinery it has enabled the manufacturers to achieve better quality and well designed garments.