Running sales promotions creates excitement and urgency for specific products or services. You can run promotions on popular items to increase traffic or to give consumers a reason to try something new and different. Consider several types of sale promotions when finalizing your marketing and sales plan.
Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy. Researchers Farhangmehr and Brito, reviewed the definitions of sales promotions in marketing texts and journals and identified a set of common characteristics of sales promotion, including: Retailer-sponsored sales promotions are directed at consumers.
Manufacturers use two types of sales promotion, namely: Sales promotions targeted at consumers or end-users and designed to stimulate the actual purchase 2. Sales promotions targeted at trade, especially retailers, designed to increase sales to retailers, to carry the product or brand or to support the retailer in consumer-oriented promotions Consumer sales promotion types[ edit ] Consumer sales promotions Sale promotion short term techniques designed to achieve short term objectives, such as to stimulate a purchase, encourage store traffic or simply to build excitement for a product or brand.
Traditional sales promotions techniques include: Consumers collect points, miles, or credits for purchases and redeem them for rewards. Offers a brand at a lower price. Price reduction may be a percentage marked on the package.
The packaging offers a consumer a certain percentage more of the product for the same price for example, 25 percent extra. In these scenarios, this bonus pack is framed as a gain because buyers believe that they are obtaining a free product. Sometimes consumers will end up spending money on an item they would not normally buy had it not been in a bonus pack.
A coupon booklet is inserted into the local newspaper for delivery. On checkout the customer is given a coupon based on products purchased. Coupons are available on a mobile phone. Consumers show the offer on a mobile phone to a salesperson for redemption.
Online interactive promotion game: Consumers play an interactive game associated with the promoted product. Consumers are offered money back if the receipt and barcode are mailed to the producer.
The consumer is automatically entered into the event by purchasing the product. A sign that juts into the aisle from the shelf. A sign that sways when a consumer walks by it.
A bin full of products dumped inside.
A small stage that elevates a product above other products.Pink Plastic Flip Straw Water Bottle w/Wristbands - Holly & Hope. 50%. $ EA. MSRP $ EA.
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out. A sales promotion is any undertaking by an organization designed to increase sales or encourage the use or trial of a product or service.
Sales promotions take many different forms, but they all focus on persuading a target audience to make a purchase or become a client of a business.
Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e. initiatives that are not covered by the other elements of the marketing communications or promotions mix).